Food company Sangsang Food has inaugurated a new factory in Pocheon, Gyeonggi Province, and launched its own food brand, 'Farmer's Imagination.' The company plans to expand its operations by establishing a collaboration framework with local farmers and food businesses.
Sangsang Food announced on October 25 that the opening ceremony for the new factory took place on October 24 in Sinbuk-myeon, Pocheon. The event was attended by Pocheon Mayor Baek Young-hyun, members of the Pocheon City Council, Gyeonggi Provincial Council, and representatives from local organizations.
The newly completed factory will serve as a production hub for Sangsang Food. The company aims to enhance manufacturing efficiency and strengthen product competitiveness through the new facilities. It plans to develop its own brand based on its existing food manufacturing and distribution business.
The new brand 'Farmer's Imagination' is designed to provide food products that highlight the value of agricultural products. Sangsang Food intends to secure brand competitiveness by focusing on raw material quality and product reliability while expanding consumer engagement.
During the opening ceremony, the launch of the 'Pocheon Agricultural, Marine, and Livestock Products Council' was also announced. This council aims to establish a cooperative foundation between local farmers and food-related companies and to expand the market for agricultural, marine, and livestock products produced in Pocheon.
In the future, participating organizations and companies will discuss ways to enhance the utilization and added value of local agricultural and marine products through information exchange and joint cooperation projects. Sangsang Food will also strengthen its collaboration with local farmers to explore ways to utilize raw materials and expand distribution.
Sangsang Food is also focusing on technological differentiation by partnering with the Food Tech Business Division of Cha University to conduct research on ionized calcium cultivation methods and rice. The company plans to consider product development based on the research outcomes.
Lee Han-soo, CEO of Sangsang Food, stated, "The completion of this new factory marks an important turning point for Sangsang Food as it enters a new stage of growth based on the experience we have accumulated. We will strive to enhance the competitiveness of Pocheon's agricultural and livestock industries and contribute to revitalizing the local economy through continuous cooperation with local farmers and related businesses."
* This article has been translated by AI.
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