LG Uplus announced on October 26 that it has revamped the U+tv home screen and introduced a new service called 'U+tv Daily Life' to help customers conveniently access essential information such as weather and news using artificial intelligence (AI).
'U+tv Daily Life' features a 'TV Dashboard' that allows users to view real-time channels alongside necessary daily information at a glance. Customers can check this information using their familiar TV and remote control without needing to install separate applications or log in.
This update responds to changing customer behaviors, as LG Uplus found in a survey of 450 internet TV (IPTV) and cable TV users that 80% had used their TVs for purposes beyond watching content.
In line with this shift, LG Uplus aims to expand the role of TVs from merely viewing content to supporting daily life, enabling customers to access essential information such as weather, news, and finance directly from the U+tv home screen without switching between multiple apps and services.
While the previous U+tv home screen focused on exploring content like movies and dramas, 'U+tv Daily Life' is designed to provide necessary information alongside live broadcasts.
The update also includes features that reflect users' behaviors of seeking various entertainment options. The 'Home Gallery' feature allows users to link Google Photos albums to U+tv, enabling them to enjoy family photos on the TV screen. When not watching TV, users can set the screen to display classic and modern art or calendars.
'U+tv Daily Life' will be gradually available on set-top boxes that support ultra-high definition (UHD) 3 or higher. Customers who prefer the previous home screen can change their settings in the startup screen options.
Jung Jin-yi, head of LG Uplus's Home/Media Product Tribe, stated, "U+tv Daily Life is designed to reduce the hassle of switching between multiple apps and screens, allowing customers to easily access the information they need on their familiar TV. We will continue to expand lifestyle-oriented features to make U+tv easier and more convenient for our customers."
* This article has been translated by AI.
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