The Inspire Arena at the Inspire Entertainment Resort on Yeongjongdo Island will be renamed NAVER Arena starting at the end of December. NAVER has secured naming rights for three years, which is expected to bring changes to the venue's branding and digital viewing services.
Inspire Entertainment Resort announced on October 26 that it has signed a naming rights and strategic partnership agreement with NAVER.
As a result, the official name of Inspire Arena will change to NAVER ARENA at INSPIRE, with the abbreviated name being NAVER Arena. The naming rights agreement will take effect in December and will last for three years, although the specific financial terms have not been disclosed.
This agreement goes beyond merely attaching a corporate name to the venue; it aims to combine the business capabilities of both companies.
Inspire will continue to manage the operation of the venue and attract various entertainment content, including performances and sports. NAVER will leverage the naming rights for brand marketing while exploring ways to integrate its technology and services into the arena.
Key areas of collaboration include a facial recognition-based entry system and smart mapping and navigation services, aimed at reducing inconveniences for attendees as they enter the venue and move around inside.
Plans are also in place for events that utilize benefits for NAVER Plus membership users and NAVER Pay's facial recognition payment service, Facesign. However, the specific timing and operational details for these services have yet to be finalized.
Lee Han-na, Chief Marketing Officer of Inspire, stated, "Through our collaboration with NAVER, we aim to enhance the overall customer experience for performances and create differentiated value."
Lee Jae-hoo, head of NAVER's Entertainment Services division, said, "We plan to utilize NAVER Arena as a space to showcase Team NAVER's branding, technology, and services, and to present various global events leveraging NAVER Plus membership benefits and Facesign."
* This article has been translated by AI.
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