Marriott International is expanding its footprint in the South Korean hotel market. Following the debut of 'Series by Marriott' in Guro, Seoul, last month, the brand has now expanded to Insadong, Seoul; Guwol-dong, Incheon; and Haeundae, Busan, bringing the total number of operational hotels in the country to four within a month.
On October 27, Marriott International announced the opening of three hotels under the Series by Marriott brand this month. The new hotels are 'UH Seoul Insadong,' 'Ahnuh Signature Incheon Guwol,' and 'Ahnuh Signature Busan Haeundae,' totaling 273 guest rooms.
Including the 'Ahnuh Signature Seoul Guro,' which opened on September 29, the total number of Series by Marriott hotels in South Korea now stands at four, with a combined total of 377 rooms.
Series by Marriott retains the names and operational characteristics of existing local hotel brands while integrating Marriott's global reservation network and membership program. This approach incorporates hotels with distinct identities into the Marriott brand system, with existing brands like UH and Ahnuh Signature participating in this domestic expansion.
The newly opened hotels differ in location and facilities.
Located in Jongno-gu, Seoul, UH Seoul Insadong is a city hotel adjacent to Cheonggyecheon Stream. It is within walking distance from Jongno 3-ga Station and Euljiro 3-ga Station, and close to major tourist attractions such as Insadong, Myeongdong, and Gwangjang Market.
The hotel features a total of 51 rooms, ranging from queen rooms to suites with two bedrooms, with some rooms equipped with private spa facilities.
The interior design incorporates a color palette centered around white and elements inspired by traditional Korean culture. The lounge features installations based on Jangseung (Korean totem poles) and media art inspired by Eastern paintings. On the 15th floor, there is a café and lounge called 'Yeobakwon' that offers views of Cheonggyecheon.
Ahnuh Signature Incheon Guwol, which opened in Incheon, targets both business and leisure travelers. It is located about a three-minute walk from Arts Center Station on Incheon Subway Line 1 and is close to major facilities such as Incheon City Hall and Incheon Comprehensive Terminal.
This hotel offers a total of 118 rooms in nine different types. The basement level features a large public bath and a Finnish sauna, both open until 2 a.m. It also includes dining facilities called 'The Grain' that serve breakfast and late-night meals, as well as a self-service laundry.
Ahnuh Signature Busan Haeundae, which opened in Haeundae, Busan, caters to beach tourism. It is conveniently located within walking distance of Haeundae Beach and major tourist attractions.
The hotel comprises 104 rooms in 16 different types, with some rooms designed with elements inspired by traditional Japanese ryokan inns and featuring private bathtubs. It also has a public sauna and a restaurant called 'The Grain,' which offers a breakfast buffet and complimentary noodles for guests during dinner hours.
With these openings, Marriott has expanded its brand presence to urban tourist destinations in Seoul, the commercial and administrative hub of Incheon, and coastal tourist areas in Busan.
Nam Gi-deok, Marriott International's representative for Korea, Vietnam, and the Philippines, stated, "Each hotel maintains its unique identity while adding Marriott's global network and benefits, providing travelers with new options."
All four Series by Marriott hotels in South Korea, including the three new openings, participate in the Marriott Bonvoy membership program, allowing members to earn points during eligible stays or redeem points for accommodations and other services.
* This article has been translated by AI.
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