Hyundai Motor has reached a brand value of $25 billion, marking its first entry into the top 20 of the global 100 brand rankings.
On October 28, Hyundai announced that it ranked 29th in the '2026 Global 100 Brands' report released by Interbrand, a brand consulting firm that evaluates the value of major global brands annually.
Since first being listed among the global 100 brands in 2005, Hyundai has seen its brand value increase for 17 consecutive years from 2010 to this year. This year, it entered the top 20 for the first time in its history and achieved a 4th place ranking in the automotive brand category, up two spots from the previous year.
Hyundai's brand value has been bolstered by sustained business competitiveness and performance growth despite an uncertain business environment. Last year, the company achieved record sales of 186.25 trillion won, and thanks to an expanded hybrid lineup, it surpassed annual sales of 1 million units in the U.S. market and 960,000 units globally for eco-friendly vehicles.
Jose Munoz, CEO of Hyundai Motor, stated, "The 17 years of continuous growth in brand value is a result of our customers choosing Hyundai and the trust built by our employees and dealer partners. Our leap to 4th place in the automotive brand category demonstrates not only our current product competitiveness but also our future technological strengths in software-defined vehicles (SDV) and physical AI."
* This article has been translated by AI.
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