Samsung Display is resuming investment in its Asan Plant to expand its organic light-emitting diode (OLED) business. The company aims to respond to demand for foldable devices and OLEDs for laptops and tablets while leveraging differentiated technology to explore new markets.
On October 30, Samsung Display held a ceremony at its Giheung Research Center to celebrate its 14th anniversary, attended by CEO Lee Chung and over 300 employees.
In his speech, Lee highlighted key business challenges, including the 8.6-generation OLED, foldable devices, and artificial intelligence (AI) products. He emphasized the need to strengthen customer trust and technological competitiveness to address uncertainties in the market due to rising semiconductor prices. He also called for the exploration of new markets beyond existing business areas.
A core investment focus is the Asan Plant Phase 2. Samsung Display is restarting construction that was halted in 2021, five years later. The company has recently issued contracts for the structural work of the new A7 factory, with plans to begin construction in early 2024 and complete it by 2028.
The investment in the Asan Plant Phase 2 aims not only to expand production capacity but also to secure a leading position in the foldable and IT OLED markets. Future investment outcomes are expected to depend on the pace of demand growth, the operational timeline of the new production facilities, and yield rates.
* This article has been translated by AI.
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