Naver has received international certification for the safety management system of its search-based artificial intelligence (AI) agent services. As the AI evolves from merely providing search results to acting on behalf of users, the company is enhancing its management system to ensure safety and reliability.
On November 3, Naver announced that it has obtained the ISO/IEC 42001:2023 certification for its AI tab.
Naver is the first domestic company to have its search-based AI agent service certified under ISO/IEC 42001, which is a standard established jointly by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). This standard evaluates whether governance, risk management, security, and ethics are systematically managed throughout the development, provision, and operation of AI systems.
This certification is significant as it demonstrates that Naver has established a safety management system compliant with international standards for its user-facing AI agent services and has undergone external verification. The company has applied this safety management system across its entire agentic search service, which goes beyond merely answering user queries to taking actual actions.
Notably, the certification process assessed both the development of AI models and the provision of services. Naver has been validated for applying safety management systems from the AI development stage through to service operation.
Naver manages the identification, assessment, and handling of AI risk factors through documented procedures, led by its dedicated AI Safety Center. Following this certification, the company plans to expand the verified safety management system from the AI tab to other agentic AI services within Team Naver.
Yoo Bong-seok, Naver's Chief Risk Officer (CRO), stated, "In an era where AI searches and acts on behalf of users, safety and trust are as important as convenience. We will extend the verified safety management system from the AI tab to other agentic AI services within Team Naver."
* This article has been translated by AI.
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