Naver Pay is set to support the digital transformation of Seogwipo's central shopping district and enhance the local economy. The company plans to introduce an integrated payment terminal to improve payment convenience for visitors and strengthen the digital competitiveness of small businesses.
On November 7, Naver Pay announced its collaboration with Jeju Special Self-Governing Province and local content company Jeju Aepongdang to implement 'Npay Connect' and revitalize the shopping district.
Npay Connect is an offline integrated payment terminal that supports various payment methods, including cards, QR codes, Samsung Pay, facial recognition, and Apple Pay.
The Seogwipo central shopping district was selected in June as part of the '2026 Local Commercial District Development Project' promoted by the Ministry of SMEs and Startups, focusing on developing a tourism and culture-centered economy that highlights local characteristics.
Naver Pay plans to explore various collaboration strategies with Jeju Aepongdang, which has been designated as the planning agency for this project, including the establishment of digital infrastructure.
Initially, the introduction of the 'Npay Connect' terminal will create an environment where domestic and international tourists can conveniently use various payment methods. The initiative aims to help small businesses in the shopping district leverage digital services like Naver reviews and reservations to expand customer engagement and enhance operational competitiveness.
Lee Hyang-cheol, head of Naver Pay's payment services, stated, "We will actively collaborate with local governments and businesses to ensure that Npay Connect contributes to the growth and competitiveness of the local economy."
* This article has been translated by AI.
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