JYP Entertainment ties up with China's music streaming arm of Tencent

By Lim Chang-won Posted : March 24, 2021, 12:18 Updated : March 24, 2021, 12:18
이미지 확대

[Courtesy of SBS]

SEOUL -- The music streaming arm of Tencent has forged a strategic partnership with JYP Entertainment, a South Korean entertainment and record label backed by K-pop groups such as TWICE, ITZY and Stray Kids. They would maximize synergy by creating various music entertainment services along with joint marketing, promotions and live events.

Tencent Music Entertainment (TME) is a joint venture between Tencent and Spotify, the world’s most popular audio streaming subscription service. Their apps include QQ Music, Kugou, Kuwo, WeSing and Ultimate Music.

JYP will supply music to TME's music and social entertainment platforms and present content on various videos and live channels. TME hopes to use its tie-up with JYP as an opportunity to upgrade the venue for K-pop cultural exchanges. The tie-up came after TME established a new joint label with Warner Music Group.
Lim Chang-won

Copyright ⓒ Aju Press All rights reserved.

0 comments
0 / 300

Are you sure you want to delete this comment?

Close

You can write comments after logging in.
Do you want to log in?

Close

You have already participated.

Close

Related

기사 이미지 확대 보기
닫기