The release of the song, which aims to emphasize the Galaxy brand value of "openness," coincides with the launches of new products such as the Galaxy Z Fold6 and Z Flip6.
The alternative rock track features energetic guitar sounds and powerful vocals, encouraging listeners to approach challenges with an open mind, the company said.
TXT members Soobin, Yeonjun, Taehyun and Huening Kai participated in writing the lyrics, infusing their personal experiences and emotions related to openness.
Accompanying the song is a music video showcasing TXT's journey to the concert stage. It also features appearances by Team Samsung Galaxy athletes, expressing support for those striving in various fields ahead of the 2024 Paris Olympics.
"Open Always Wins" will be available on multiple streaming platforms, including YouTube Music, Spotify, and various Korean music sites. Samsung's YouTube channel will host the music video, followed by an "Open Always Wins dance challenge" to cheer on Olympic athletes.
TXT expressed their excitement about the project, saying that the song conveys a message of encouragement for those who boldly face challenges and grow through them. Samsung previously teased the guitar melody and a making-of film for "Open Always Wins" during their Galaxy Unpacked 2024 event on July 10.
