The premium TV dominated reviews in key markets like North America and Europe. In the United States, Consumer Reports awarded it the highest score among 334 models tested, stating, "It's among the best TVs you can buy."
The UK's "Which?" enthused, "The TV is a treat for the eyes at every resolution and truly difficult to look away from." Meanwhile, Italy's Altroconsumo succinctly described it as "modern, sophisticated and perfect."
LG's 2024 OLED evo models (M4, G4) feature the enhanced Alpha 11 AI Processor, which optimizes color correction, upscaling and sound. The AI Picture Wizard function uses deep learning to provide personalized picture settings, while Voice ID recommends content based on individual viewing history.
Jeong Jae-cheol, head of LG's Home Entertainment Research Center, emphasized the TV's strengthened AI capabilities, saying, "We will continue to enhance AI performance to meet the needs of consumers worldwide."
The OLED evo has also received accolades from tech media outlets. Canada's Rtings praised it as fantastic for watching sports or movies with friends, while the U.K.'s AV Forum called it the best choice for an incredibly high-quality TV.
According to Omdia, over 70 percent of global OLED TV sales in the previous year came from North America and Europe, underscoring the significance of these positive evaluations in key premium TV markets.
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