The company, with 31 stores in the Philippines, held successful pop-up events in Manila in June and at Mongolia's Shangri-La Mall in May.
It plans to open its 11th Mongolian store in November, featuring premium products including the Ginseng Royal Silk Gold Watery Cream, a nine-time Monde Selection cosmetics award winner.
"Building on our strong brand recognition in Asia, we are actively engaging with local markets through region-specific marketing," a Nature Republic official said.
The company aims to "generate a second K-beauty wave in the global market based on our solid position and expertise in the Asian market,” the official added.
Nature Republic has expanded across Asia, North America and Europe, including new locations in Dubai Mall and U.S. Costco stores this year.
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