Samsung teases Galaxy S25 with dazzling London hologram

By Candice Kim Posted : January 17, 2025, 16:50 Updated : January 17, 2025, 16:50
Samsung's Galaxy Unpacked 2025 hologram display in Shoreditch, London/ Courtesy of Samsung Electronics

SEOUL, January 17 (AJP) - Samsung Electronics has unveiled a striking holographic advertisement 30 meters above London’s Shoreditch neighborhood, offering a tantalizing preview of its upcoming Galaxy Unpacked event on Jan. 22.

The outdoor display features a futuristic smartphone interacting with users’ memories by retrieving relevant videos. In one sequence, the device conjures swimming whales in response to the phrase, “I’ll never forget the moment I saw that whale.”

The ad also prominently showcases Samsung’s star-shaped Galaxy AI button, a nod to its evolving artificial intelligence technology.

“This advertisement hints at the intuitive mobile experience that the next Galaxy S series lineup and Galaxy AI will provide,” Samsung said in a press release. “It offers a glimpse into the advancing era of mobile artificial intelligence.”
 
Samsung's Galaxy Unpacked 2025 hologram display in Shoreditch, London/ Courtesy of Samsung Electronics

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