The agency said Wednesday that it has established its Mexico-based label called Docemil Music and signed Meme as its first artist.
Meme is a member of Mexico's leading alternative rock band Café Tacvba, which gained fame with live concerts at garages and pubs, enjoying their heyday in the early 1990s and winning multiple Latin Grammy Awards and other honors throughout their long-standing music career spanning over 30 years.
Just a week before finalizing his latest deal with HYBE, the veteran artist released his new single "Princesa" late last month, which will also be included in his upcoming solo debut album due out later this year.
"With Meme del Real on board, we will be able to reach more fans in Spanish-speaking countries and nurture creative talent beyond nationality. We are very excited about the future we will build with them," said Kah Jong-Hyun, CEO of HYBE's Latin American branch.
HYBE established the branch in 2023 to expand its reach in the region.
Copyright ⓒ Aju Press All rights reserved.
