SEOUL, December 10 (AJP) - OpenAI's generative artificial intelligence ChatGPT was the standout app winner in South Korea this year, expanding user base nearly threefold between January and November, according to analytics firm WiseApp/Retail Wednesday.
The AI assistance recorded a 196.6-percent surge in users from January to November, far outpacing growth across Korea's most competitive sectors from ecommerce to beauty and fintech.
Other fast risers included bargain-shopping app Daiso Mall, which grew 31.9 percent, followed by beauty retailer Olive Young at 30.8 percent and Samsung’s financial management app Monimo at 28.1 percent. Ecommerce platform Gmarket increased 26.5 percent, fashion mall Musinsa 21.1 percent, TikTok Lite 18.5 percent, KakaoPay 17.7 percent, TikTok 14.6 percent, and Naver Pay 14.4 percent.
In monthly active users, ChatGPT also dominated.
The app averaged 16.72 million users over the past 11 months — nearly double the next-largest platform measured. KakaoPay followed with 9.13 million monthly users, trailed by Olive Young at 8.59 million, TikTok at 7.94 million, Musinsa at 7.44 million, Gmarket at 6.64 million, Monimo at 6.04 million, Naver Pay at 5.42 million, TikTok Lite at 4.74 million, and Daiso Mall at 4.05 million.
WiseApp/Retail’s survey is based on a sample of Android and iOS smartphone users in Korea and reflects a year in which AI tools broke decisively into mainstream consumer behavior, overtaking longstanding leaders across retail, payment, and entertainment categories.
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