[CES 2026] Nvidia's Jensen Huang, AMD's Lisa Su to outline AI strategies

By Kim Seong-hyeon Posted : January 5, 2026, 09:57 Updated : January 5, 2026, 09:59
Nvidia CEO Jensen Huang and AMD CEO Lisa Su
Nvidia CEO Jensen Huang and AMD CEO Lisa Su/ Aju Business Daily file photos


LAS VEGAS, January 05 (AJP) - Nvidia CEO Jensen Huang, AMD CEO Lisa Su and Lenovo Chairman Yang Yuanqing are set to take the stage at this year's CES, the world’s largest technology trade show, as artificial intelligence remains the event’s central theme.

The three executives are expected to outline industry trends and showcase their companies’ strengths across AI infrastructure, physical AI and AI inference during keynote appearances at the show in Las Vegas.

After last year’s heavy focus on AI agents and infrastructure, attention at CES 2026 is expected to shift toward inference, physical AI and industrial applications, industry officials said.

Nvidia said on Monday that Huang will deliver a special address on Jan. 5 local time, a day before the official opening of CES, at the Fontainebleau hotel in Las Vegas.

Huang is expected to present his outlook on the AI industry and Nvidia’s strategy, with market attention focused on the performance and competitiveness of the company’s next-generation graphics processing unit, known as Rubin.

He is also scheduled to meet major global media outlets on Jan. 6, where he may discuss plans related to high-bandwidth memory supplies with South Korea’s Samsung Electronics and SK hynix. Nvidia has been expanding its supply chain amid surging demand for AI chips used in data centres, and details of potential partnerships could be disclosed.

AMD said Su will deliver a CEO keynote on Jan. 5 local time, where she is expected to outline future AI solutions and the company’s strategy to compete with Nvidia. With AMD emerging as a leading challenger in the AI GPU market, attention is focused on whether it will unveil next-generation AI chips.

AMD has also been targeting the AI personal computer market through updates to its Ryzen processor lineup, and new Ryzen products are expected to be announced at CES.

Lenovo’s Yang is expected to focus on integrating AI features into IT devices such as personal computers and mobile products. The company plans to introduce new AI-enabled laptops and tablets aimed at improving productivity and user experience.

Siemens Chairman Roland Busch is also scheduled to speak at the show. Busch will deliver a keynote on Jan. 6, highlighting industrial AI and automation solutions and how AI can drive innovation across manufacturing, energy and transportation.

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