HiteJinro Sales and Operating Profit Fall as Alcohol Demand Slumps

By Kim Hyuna Posted : January 28, 2026, 19:27 Updated : January 28, 2026, 19:27
HiteJinro headquarters building
HiteJinro headquarters building. [Photo provided by HiteJinro]

HiteJinro said weaker alcohol consumption pushed down both revenue and operating profit last year.

According to a filing on the electronic disclosure system on Tuesday, the company’s consolidated operating profit fell 17.3% from a year earlier to 172.1 billion won, down from 208.1 billion won. Revenue slipped 3.9% to 2.4986 trillion won from 2.5992 trillion won. Net profit dropped 57.3% to 408.5 billion won from 957.4 billion won.

HiteJinro said the overall alcohol market shrank and its top line continued to decline, leading to a sharp fall in operating profit. It said the revenue decline was relatively limited despite the broader market downturn.

A company official said, “Despite the overall contraction in alcohol consumption, we minimized the decline in revenue,” adding that it plans to pursue market-boosting efforts this year and step up its push into overseas markets.




* This article has been translated by AI.

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