Krafton bridges PUBG universe with Korean traditional crafts
By Kim Dong-youngPosted : February 2, 2026, 16:06Updated : February 2, 2026, 16:06
Krafton and Superposition's collaborated mother-of-pearl work/ Courtesy of Krafton
SEOUL, February 02 (AJP) - Krafton unveiled Monday a collection merging its flagship battle royale IP "PUBG: Battlegrounds" with traditional Korean craftsmanship through a state-led cultural initiative.
The project, hosted by the Ministry of Culture, Sports and Tourism and managed by the Korea Craft & Design Foundation, aims to reimagine traditional assets within modern industries.
Design studio Superposition reinterpreted the game's iconic "Blue Zone" using "digital mother-of-pearl," transforming the strategic digital boundary into physical art pieces.
Krafton's collaborative traditional Korean craftsmanship artwork collection/ Courtesy of Krafton
Craft team Octique focused on lifestyle goods, blending the game's recognizable symbols with traditional artisan techniques. The lineup features chicken shaped amulets and mother-of-pearl frying pan designed hand mirrors, which marry the playful identity of PUBG with classical formative beauty.
Regarding the project's goal, Krafton said the collaboration explores the practical utilization and industrial value of traditional culture through partnerships between creators and private enterprises.
