The South Korean auto parts maker said it has launched a “Quad Alliance” with three European specialists: German optics company Zeiss, German adhesive tape maker Tesa and French automotive glass company Saint-Gobain Sekurit.
The holographic windshield display, or HWD, uses a vehicle’s front windshield as a large display without a separate physical screen, allowing drivers to check driving information while keeping their eyes forward.
Hyundai Mobis began developing the HWD through an exclusive collaboration with Zeiss in 2024. It said it will expand that partnership ecosystem starting this year, aiming to commercialize the technology by 2029.
Hyundai Mobis will oversee the overall system, including designing and producing the projector that casts images. Zeiss will design the hologram-based optical element film to improve clarity and visibility. Tesa will handle mass replication of the high-function film, and Sekurit will manage the precision process of bonding the film to windshield glass.
Hyundai Mobis said the partnership creates a one-stop supply chain spanning technology design, parts production and assembly.
The companies are targeting light transmittance of at least 92% — comparable to clear glass — and brightness of more than 10,000 nits, about twice that of outdoor LED billboards, to keep images clear even in bright daytime conditions.
Hyundai Mobis said it plans to use the optical characteristics of the film so the driver cannot see the front passenger’s HWD screen. That would allow passengers to watch video, play games and use other infotainment features while driving.
Jung Soo Kyung, head of Hyundai Mobis’ Electronics Business Unit, said the company will provide customers with differentiated value through “a core technology that opens the future of in-vehicle displays.” She said Hyundai Mobis will work closely with global partners through mass production to strengthen competitiveness and reinforce its image as a leader in innovative technology in the global market.
* This article has been translated by AI.
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