Industry officials said Tuesday the group has recently been planning a unit called “HMG Brand Experience,” intended to provide smoother support for brands that are currently spread across the group.
The organization is expected to serve as a staff function supporting both the traditional auto business and new areas such as robotics. The group is making large investments this year in future businesses including robotics, autonomous driving and hydrogen energy.
A Hyundai Motor Group official said the HMG Brand Experience unit was part of an organizational overhaul plan finalized late last year, adding that the group will focus on securing future leadership.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.