[Photo = Toss]
Viva Republica, the operator of South Korean fintech app Toss, said Tuesday that conversion rates for partner financial firms rose by nearly 50% on average using its “WebView in Toss” feature.
WebView in Toss lets users check credit limits and complete applications inside the Toss app, without installing a separate financial firm’s app or switching to an external browser. The company said the setup improves convenience for users and helps financial firms raise application completion rates.
Based on an analysis of loan products from 2023 through early February this year, Toss said customers using WebView in Toss posted an average conversion rate 48% higher than those using the previous method.
By sector, Toss said the improvement was clear. Among 30 financial firms running WebView in Toss for loan services, conversion rates at both first- and second-tier financial institutions rose by at least double digits. Some savings banks saw gains of up to 347%, it said.
Toss said it supports the full process — from UI and UX design to development, testing, operational stabilization and further improvements — at no additional cost. It said it plans to keep providing free support to strengthen partners’ digital capabilities and expand benefits for financial consumers.
“WebView in Toss reduces drop-offs during applications, improving access to financial services while delivering measurable performance gains for financial firms,” a Toss official said. “We will keep working to build a convenient financial environment that satisfies both financial firms and customers.”
WebView in Toss lets users check credit limits and complete applications inside the Toss app, without installing a separate financial firm’s app or switching to an external browser. The company said the setup improves convenience for users and helps financial firms raise application completion rates.
Based on an analysis of loan products from 2023 through early February this year, Toss said customers using WebView in Toss posted an average conversion rate 48% higher than those using the previous method.
By sector, Toss said the improvement was clear. Among 30 financial firms running WebView in Toss for loan services, conversion rates at both first- and second-tier financial institutions rose by at least double digits. Some savings banks saw gains of up to 347%, it said.
Toss said it supports the full process — from UI and UX design to development, testing, operational stabilization and further improvements — at no additional cost. It said it plans to keep providing free support to strengthen partners’ digital capabilities and expand benefits for financial consumers.
“WebView in Toss reduces drop-offs during applications, improving access to financial services while delivering measurable performance gains for financial firms,” a Toss official said. “We will keep working to build a convenient financial environment that satisfies both financial firms and customers.”
* This article has been translated by AI.
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