The roadshow is designed to let people see and experience the small electric hatchback Dolphin, which was released in February, in everyday settings. The vehicle is carried in a specially made transparent showcase trailer that tours major cities as a “mobile showroom.”
Running from Tuesday through April 4, the tour starts in the Seoul metropolitan area and will travel to Daegu, Busan, Daejeon, Gwangju and Jeju. The trailer will move among high-traffic locations such as areas near train stations and local landmarks.
BYD Korea is also holding promotional events. Anyone who scans a QR code on the trailer and enters basic information will receive a mobile coffee coupon. The company will also hold a drawing for Dolphin buyers, offering prizes including airline tickets, a coffee machine and a hair dryer.
“This roadshow was prepared to deliver the appeal of the BYD Dolphin, which is loved in global markets, in a closer and more friendly way,” a BYD Korea official said.
* This article has been translated by AI.
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