AMAZE Picks TWS as First 2026 Headliner for VR Concert Series

by Choi Songhee Posted : March 12, 2026, 13:54Updated : March 12, 2026, 13:54
Photo provided by AMAZE
[Photo provided by AMAZE]
AMAZE, which helped popularize VR concerts featuring third- and fourth-generation K-pop artists last year, has selected fifth-generation idol group TWS to open its 2026 lineup. Choosing a rookie group in its second year since debut signals that VR concerts are taking hold as a mainstream performance format that now extends to newer-generation acts.

Because VR concerts are screened in theaters for a set period, they require steady audience demand backed by a strong fan base. TWS has grown quickly since debut and has emerged as one of the most prominent fifth-generation groups. The group established a clear identity early with a bright, youthful concept, while its fandom expanded rapidly.

TWS has also shown ticket strength in the live market. Within a year of debut, the group sold out its first fan meetings in South Korea and Japan. Its first Japan fan meeting sold out all seats across three shows, and subsequent Japan and Greater China solo tours also sold out. A recently announced second fan meeting, “2026 TWS Fan Meeting Psy Club,” likewise sold out quickly on the day of presales, underscoring demand.

Chart and album results followed. TWS ranked No. 2 on Japan’s Oricon annual rookie ranking and reached No. 1 on the Billboard Japan Hot 100. The group also swept rookie awards at major South Korean ceremonies soon after debut.

Industry observers say that combination of fandom scale and marketability aligns with the VR concert model. The group’s dense core fan base, centered on teens and people in their early 20s, is seen as having strong purchasing power for performances and related content.
Photo provided by AMAZE
[Photo provided by AMAZE]

As K-pop performance content expands into theater screenings and XR productions, VR concerts are also drawing attention as an alternative format. In that context, TWS’ participation is being read as a sign that VR concerts are widening to include the next generation of K-pop artists.

“TWS VR Concert: Rush Road” sold out quickly after ticket sales opened. Most screenings in the opening week sold out, followed by sellouts in key time slots and weekend screenings in the second week. The production also posted a 9.9 audience rating on Megabox and ranked No. 2 on the chain’s overall movie chart, indicating strong viewer satisfaction.

Analysts say TWS’ selection reflects more than a bet on a newcomer, pointing instead to a fast-growing fandom and proven demand that highlight VR concerts’ commercial potential. Attention is now on how the format will evolve as it expands to newer generations of K-pop acts. 




* This article has been translated by AI.