Kia CEO Song Ho-sung: EV2 to Debut This Year; 13 EV Models Planned by 2030

by Oh Jooseok Posted : March 20, 2026, 12:27Updated : March 20, 2026, 12:27
Kia President Song Ho-sung opens the company’s 82nd annual shareholders meeting at Kia headquarters in Seocho-gu, Seoul, on March 20.
Kia President Song Ho-sung opens the company’s 82nd annual shareholders meeting at Kia headquarters in Seocho-gu, Seoul, on March 20. [Photo provided by Kia]
Kia said it will step up its push into the global auto market this year with a strategy aimed at making electric vehicles more widely adopted.

The automaker made the remarks at its 82nd annual shareholders meeting held Friday morning at its headquarters in Seocho-gu, Seoul. In opening comments, Kia President Song Ho-sung said, "We will strengthen our leadership in the EV market by launching the EV2 this year."

The EV2, unveiled in January at the Brussels Motor Show, is Kia’s compact electrified model designed for city driving, with interior space and convenience features that exceed expectations for its class.

Kia said it is expanding its EV lineup by adding the EV2 this year, following the launch of the EV3 in 2024 and the EV4 and EV5 last year.

The company plans to roll out a total of 13 EV models by 2030 to broaden consumer choice, while moving step by step to improve products, boost accessibility and strengthen its supply chain. Kia’s purpose-built vehicle (PBV) program calls for the PV7 next year and the PV9 in 2029.

Song said Kia will optimize its EV supply chain by diversifying production bases by region, centered on domestic plants and expanding across Europe, the United States and emerging markets.
Kia holds its annual shareholders meeting.
Kia’s annual shareholders meeting. [Photo by Oh Ju-seok]
Kia said it completed the Hwaseong EVO Plant EAST last year and plans to complete the WEST facility by next year to produce the PV7.

By 2027, the company plans to introduce a next-generation software-defined vehicle (SDV) combining AI-based user experience and connectivity. It said it will secure autonomous driving technology in stages through cooperation with Motional and 42dot.

In the U.S. market, Kia said it will strengthen a strategy centered on hybrids and sport utility vehicles. It plans to expand sales by launching new versions of the Telluride and Seltos and adding to its hybrid lineup.

Song said cost burdens are rising due to the impact of U.S. tariffs and intensifying global competition. Still, he said Kia will bolster product competitiveness with hybrids in the United States and EVs in Europe, while expanding its portfolio for broader EV adoption.

At the meeting, Kia put forward proposed amendments to its articles of incorporation, including adopting electronic shareholders meetings, introducing cumulative voting, expanding directors’ duty of loyalty, strengthening the audit committee’s composition and renaming outside directors as independent directors.

The company also reappointed Chief Financial Officer Kim Seung-jun as an inside director. It reappointed Jun Chan-hyuk, chairman of Cesco, as an outside director, and reappointed Shin Jae-yong, a professor of business administration at Seoul National University, as an outside director serving on the audit committee.



* This article has been translated by AI.