Girl group IVE, from left: Rei, Gaeul, Jang Wonyoung, An Yujin, Leeseo and Liz. 2026.02.23. [Photo by Yoo Dae-gil, dbeorlf123@ajunews.com]
IVE has earned its sixth music video to surpass 100 million views on YouTube with “HEYA.”
Starship Entertainment said the music video for “HEYA,” the title track from IVE’s second EP, “IVE SWITCH,” topped 100 million views on Friday. The milestone gives the group six music videos with more than 100 million views.
Since its debut with “ELEVEN,” IVE has continued to post blockbuster view counts through “HEYA,” reinforcing its popularity. “LOVE DIVE,” “After LIKE” and “I AM” have each exceeded 300 million views, showing sustained interest over time.
Released April 29, 2024, “HEYA” pairs narrative lyrics inspired by folklore with a powerful hip-hop sound. The song ranked high on major domestic streaming charts after its release and also gained traction on iTunes’ Top Song chart, the agency said.
The “HEYA” music video passed 10 million views within 19 hours of release and reached No. 1 on YouTube’s worldwide music video trending list. The track also placed in the upper ranks of the “2024 Melon Year-End Chart” Top 100, indicating long-running performance.
IVE held its fourth fan concert, “DIVE INTO IVE,” on Friday at Inspire Arena in Incheon and is set to meet fans again at a 4 p.m. show Saturday. The performance will be livestreamed on Beyond LIVE.
Starship Entertainment said the music video for “HEYA,” the title track from IVE’s second EP, “IVE SWITCH,” topped 100 million views on Friday. The milestone gives the group six music videos with more than 100 million views.
Since its debut with “ELEVEN,” IVE has continued to post blockbuster view counts through “HEYA,” reinforcing its popularity. “LOVE DIVE,” “After LIKE” and “I AM” have each exceeded 300 million views, showing sustained interest over time.
Released April 29, 2024, “HEYA” pairs narrative lyrics inspired by folklore with a powerful hip-hop sound. The song ranked high on major domestic streaming charts after its release and also gained traction on iTunes’ Top Song chart, the agency said.
The “HEYA” music video passed 10 million views within 19 hours of release and reached No. 1 on YouTube’s worldwide music video trending list. The track also placed in the upper ranks of the “2024 Melon Year-End Chart” Top 100, indicating long-running performance.
IVE held its fourth fan concert, “DIVE INTO IVE,” on Friday at Inspire Arena in Incheon and is set to meet fans again at a 4 p.m. show Saturday. The performance will be livestreamed on Beyond LIVE.
* This article has been translated by AI.
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