Annual sports-themed show awes visitors with cutting-edge technologies
by Han Jun-guPosted : March 26, 2026, 17:12Updated : March 26, 2026, 17:12
Visitors look around at a trade show at COEX in southern Seoul on March 26, 2026. AJP Han Jun-gu
SEOUL, March 26 (AJP) - The annual sports-themed trade show is taking place at COEX in southern Seoul this week.
The Seoul International Sports & Leisure Industry Show (SPOEX), South Korea's largest and one of Asia's biggest exhibitions where sports, technology, and industry converge, kicked off on Thursday and runs until this weekend.
This year's event brought together around 300 domestic and international companies, offering a comprehensive platform that goes beyond a simple exhibition. Visitors can explore cutting-edge technologies and industry trends while building networks for new business opportunities.
Staff demonstrate workout programs at a trade show at COEX in southern Seoul on March 26, 2026. AJP Han Jun-gu
Visitors look around at a trade show at COEX in southern Seoul on March 26, 2026. AJP Han Jun-gu
A wide range of products including health and fitness equipment, sports goods, healthcare technologies, and water sports gear, are on display. Advanced services integrating cutting-edge technologies, such as artificial intelligence (AI)-based exercise programs and digital fitness measurement solutions are also showcased.
At the main stage of the exhibition hall, visitors can enjoy a variety of fun programs including bodybuilding competitions, fitness demonstrations, yoga and Pilates classes, as well as K-pop and hip-hop dance performances.
A man tries out workout equipment at a trade show at COEX in southern Seoul on March 26, 2026. AJP Han Jun-gu
Staff demonstrate workout programs at a trade show at COEX in southern Seoul on March 26, 2026. AJP Han Jun-gu
Staff demonstrate workout programs at a trade show at COEX in southern Seoul on March 26, 2026. AJP Han Jun-gu
