TWICE Nayeon sports new identity in "Wear Yourself" campaign with GROVE

by Yoo Na-hyun Posted : April 21, 2026, 14:53Updated : April 21, 2026, 14:53
NAYEON a member of K-pop girl group TWICE poses for a photo at a promotional event for fashion brand GROVE in Gangnam-gu on April 21 2026 AJP Yoo Na-hyun 20260421
NAYEON, a member of K-pop girl group TWICE poses for a photo at a promotional event for fashion brand GROVE in Gangnam-gu on April 21, 2026. AJP Yoo Na-hyun. 2026.04.21

SEOUL, April 21 (AJP) - Nayeon of South Korean girl group TWICE under JYP Entertainment joined fashion brand GROVE in its third campaign.

The “Wear Yourself” campaign is built around the idea of dressing in a way that reflects one’s true self, offering a message of personal expression through fashion. The brand presented styles completed in individual ways by combining timeless basics with statement pieces.

 

NAYEON a member of K-pop girl group TWICE poses for a photo at a promotional event for fashion brand GROVE in Gangnam-gu on April 21 2026 AJP Yoo Na-hyun
NAYEON, a member of K-pop girl group TWICE poses for a photo at a promotional event for fashion brand GROVE in Gangnam-gu on April 21, 2026. AJP Yoo Na-hyun

Nayeon, who serves as Grove’s ambassador for Korea and China, visited the newly renovated GROVE Apgujeong Store to mark the opening of the refreshed space and the launch of the third season. Visitors can also see Nayeon’s own interpretation of the “Wear Yourself” style at the store.


NAYEON a member of K-pop girl group TWICE poses for a photo at a promotional event for fashion brand GROVE in Gangnam-gu on April 21 2026 AJP Yoo Na-hyun
NAYEON, a member of K-pop girl group TWICE poses for a photo at a promotional event for fashion brand GROVE in Gangnam-gu on April 21, 2026. AJP Yoo Na-hyun

 

NAYEON a member of K-pop girl group TWICE poses for a photo at a promotional event for fashion brand GROVE in Gangnam-gu on April 21 2026 AJP Yoo Na-hyun
NAYEON, a member of K-pop girl group TWICE poses for a photo at a promotional event for fashion brand GROVE in Gangnam-gu on April 21, 2026. AJP Yoo Na-hyun