Coupang Eats said a promotion it launched to help revitalize traditional markets is showing measurable results.
The company said Tuesday that sales at participating merchants on its platform rose about 54% in March from February, based on orders, after about 100 shops at Cheongnyangni General Market joined its “Our Neighborhood Traditional Market” campaign.
Coupang Eats said the campaign was designed to promote products from small merchants at traditional markets, which it described as a backbone of local economies, and to encourage consumer spending. Cheongnyangni Market was selected as the first site, with participating businesses ranging from well-known food alleys — including fried chicken, jokbal and bossam, and soondae-guk and hangover soup — to grocery-style vendors selling side dishes, fresh fruits and vegetables, and seasonal seafood.
A member of Coupang Eats’ store marketing team said the company offered Wow members a 2,000-won discount coupon during the promotion, helping customers buy market foods and groceries at lower prices, and that the benefit contributed to higher sales.
Ohwadang, which sells Korean-style desserts at the market, said its sales jumped fivefold from the previous month as orders surged, adding that the increase helped introduce customers to items including butter glutinous rice cakes and other desserts.
Yungane, a Korean restaurant that has operated at Cheongnyangni Market for 23 years, said orders and sales increased and that the coupon event was a major help. Gohyang Jokbal, which sells jokbal, said March is typically a slow period as the weather warms, but its sales nearly doubled as orders rose.
Coupang Eats said it plans to run the “Our Neighborhood Traditional Market” campaign next at traditional markets in the Daegu area and expand it further.
Kim Myeong-gyu, CEO of Coupang Eats Service, said the results at Cheongnyangni show traditional markets can strengthen their competitiveness through online channels, adding that the company will continue providing practical support so local markets can grow steadily.
* This article has been translated by AI.
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