Samsung Electronics is showcasing a wide range of products using next-generation display, mobile and AI technologies, highlighting its future AI competitiveness.
Samsung said it is taking part in the 2026 World IT Show, running April 22-24 at COEX in Seoul, to present innovations spanning displays and mobile devices.
At the entrance, Samsung placed its glasses-free 3D display “Spatial Signage” to guide visitors. An “AI Fan Curator” explains each experience zone, with the display delivering a 3D effect without additional equipment. The company said its proprietary “3D Plate” technology adds depth that makes the screen appear to contain another space.
Also featured prominently is “Micro RGB,” a next-generation display technology that individually controls ultra-fine RGB elements to render color and contrast more precisely, delivering improved picture quality compared with conventional displays.
In mobile, Samsung built camera and AI experience zones around the Galaxy S26 series. Visitors can try the Galaxy S26 Ultra’s 200-megapixel camera and 10x zoom, and test the “Horizon Lock Super Steady” feature for shake-free video.
AI demonstrations were expanded. Using “Photo Assist,” visitors can generate images with natural-language prompts and view results on an LED wall in the exhibit area. The “Galaxy AI Live Show” demonstrates key features including photo editing, call screening and privacy tools.
Wearables and next-generation platforms were also on display, including a listening zone for the Galaxy Buds4 series and a hands-on area for “Galaxy XR” based on Android XR, offering immersive content experiences.
In entertainment, Samsung is running a “cross-platform zone” designed to blur device boundaries. The company set it up so the same game can be played across smartphones, tablets, PCs, TVs and gaming monitors, underscoring its ecosystem strategy.
Samsung also introduced the AI portable projector “The Freestyle+” and the TV AI platform “Vision AI Companion.” The Freestyle+ includes automatic screen correction and obstacle-avoidance features to support flexible installation, while Vision AI Companion provides real-time information during viewing.
* This article has been translated by AI.
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