Hyundai Unveils New Staria Electric and Limousine Models for Premium MPV Push

Hyundai Motor’s Staria is moving further upmarket with an electric version and a top-end limousine trim, as the automaker signals a new push in the multipurpose vehicle market.

Hyundai on April 21 unveiled the electrified “The New Staria Electric” and the flagship “The New Staria Limousine” at a media gallery event at Hyundai Motorstudio Seoul.

The updated Staria keeps a rounded profile with sharper lines. Hyundai said it applied a “seamless” design, adding gold garnish and a black emblem to strengthen a premium look. A long, horizontal front lamp design is integrated into the body for a cleaner face.

Offered with hybrid and EV powertrains, the limousine model focuses on what Hyundai called a “premium space,” centered on second-row comfort. The second-row executive seats use semi-aniline leather and include features such as massage and multi-angle adjustments. A 17.3-inch rear display is fitted for passengers to watch content while on the move. Yoo Byung-joo, a senior researcher in charge of product at Hyundai, said the limousine “focused on improving convenience centered on second-row VIP passengers,” adding that the company used top-grade leather and a neck-support headrest to improve seating comfort.

The new EV model features charging ports at both the front and rear. It carries an 84.0-kWh fourth-generation battery, with a maximum range of 387 kilometers on a single charge.

Hyundai said the EV delivers 160 kW of maximum power and 350 Nm of maximum torque. Using an 800-volt ultra-fast charging system, it can charge from 10% to 80% in about 20 minutes. The model also supports vehicle-to-load, both inside and outside the cabin, to power electronic devices. The hybrid model is based on a 1.6-liter turbo hybrid engine and is rated at 180 horsepower, with maximum torque of 27.0 kgf·m and fuel economy of 12.3 kilometers per liter.

Hyundai said it also worked to improve ride comfort and cabin quiet expected of a premium multi-passenger vehicle. Aluminum components were applied to the front and rear suspension. The second-row door glass uses double-laminated sound-insulating glass, and the body thickness around the rear shock absorber mounting was reinforced to better reduce road vibration.

Lee Cheol-min, a managing director in Hyundai’s domestic marketing division, said the New Staria is “not simply a model that added an electrified powertrain,” but one that shows the “possibilities of premium” in the MPV market. He said Hyundai aimed to make each moment of travel for work “a comfortable and meaningful space.”



* This article has been translated by AI.

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