Korea Tourism Organization Earns Top Rating in 2025 Public Agency Satisfaction Survey

by KI SU JEONG Posted : April 23, 2026, 13:57Updated : April 23, 2026, 13:57
Korea Tourism Organization headquarters building
Korea Tourism Organization headquarters building. [Photo=Korea Tourism Organization]
Korea Tourism Organization President Park Seong-hyeok said Wednesday the agency received the highest rating, "very excellent," in the Finance and Economy Ministry’s 2025 public agency customer satisfaction survey.

The annual survey, intended to improve service quality and public satisfaction, covered 186 public institutions this year. Results were released in five tiers: very excellent, excellent, average, poor and very poor.

The organization was the only agency under the Ministry of Culture, Sports and Tourism to earn the top grade. The result was attributed to efforts to expand programs nationwide, including the "Digital Tourism Resident ID" and "Travel Month," aimed at responding to regional population decline, as well as initiatives to attract domestic and international visitors and boost domestic demand.

"The organization’s sincere efforts to deliver happiness to people’s lives through tourism led to the meaningful result of the highest customer satisfaction rating," Park said. "As the nation’s leading public institution in tourism, we will listen more closely to the public and, through innovation, grow into an organization that moves travelers from around the world."

Separately, the organization is accepting entries through next month’s May 12 deadline for a public contest seeking proposals on tourism policy. It said it plans to gather creative ideas from the public to improve tourism-related services and expand customer-centered projects. Details are available on the Korea Everywhere tourism website. 



* This article has been translated by AI.