Samsung Elec's Pyeongtaek campus - protest instead of celebration of chip boom

by Han Jun-gu Posted : April 23, 2026, 18:03Updated : April 23, 2026, 18:03
Union members gather at the 423 Struggle Resolution Rally Change Transparently and Abolish the Cap in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek April 23 2026 AJP Han Jun-gu
Union members gather at the '4.23 Struggle Resolution Rally: Change Transparently and Abolish the Cap' in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek, April 23, 2026. AJP Han Jun-gu


PYEONGTAEK, April 23 (AJP) -The usual soundtrack of the Samsung Electronics Pyeongtaek Campus—the low, constant hum of fabrication lines—was drowned out Thursday by a different cadence: tens of thousands of workers chanting in lockstep, their placards snapping in the wind as a bonus fight spilled into the open. 

At 2 p.m., the newly ascendant Samsung Electronics Enterprise Union—now the company’s first majority union—filled the forecourt with an estimated 40,000 members, a sea of dark jackets punctuated by white placards: “Change it transparently” and “Abolish the cap.” The slogans rose and fell in waves, each chant snapping into unison under the emcee’s cadence. 

 

Union members shout slogans at the 423 Struggle Resolution Rally Change Transparently and Abolish the Cap organized by the Samsung Electronics Labor Union Joint Struggle Headquarters in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek April 23 2026 AJP Han Jun-gu
Union members shout slogans at the '4.23 Struggle Resolution Rally: Change Transparently and Abolish the Cap' organized by the Samsung Electronics Labor Union Joint Struggle Headquarters in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek, April 23, 2026. AJP Han Jun-gu
 
Choi Seung-ho chairman of the Samsung Electronics Enterprise Union delivers a struggle speech from atop a crane at the 423 Struggle Resolution Rally Change Transparently and Abolish the Cap in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek April 23 2026 AJP Han Jun-gu
Choi Seung-ho, chairman of the Samsung Electronics Enterprise Union, delivers a struggle speech from atop a crane at the '4.23 Struggle Resolution Rally: Change Transparently and Abolish the Cap' in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek, April 23, 2026. AJP Han Jun-gu

From atop a crane, union chairman Choi Seung-ho delivered a speech overlooking the tightly packed crowd, underscoring the union’s sharpened leverage after securing legal worker representative status on April 15 with around 74,000 members.

The union warned it would launch a general strike from May 21 to June 7 if negotiations fail.

 

Representatives of the Korea Shareholder Movement Headquarters opposing the union rally shout slogans near Samsung Electronics Pyeongtaek Campus in Pyeongtaek Gyeonggi Province where the Samsung Electronics Labor Union Joint Struggle Headquarters is holding a struggle resolution rally April 23 2026 AJP Han Jun-gu
Representatives of the Korea Shareholder Movement Headquarters, opposing the union rally, shout slogans near Samsung Electronics Pyeongtaek Campus in Pyeongtaek, Gyeonggi Province, where the Samsung Electronics Labor Union Joint Struggle Headquarters is holding a struggle resolution rally, April 23, 2026. AJP Han Jun-gu

Earlier in the day, a small counter-protest by the Korea Shareholder Movement Headquarters drew just four participants, who argued that shareholders oppose what they called excessive bonus demands and potential risks to the semiconductor operation. 
 

Union members shout slogans at the 423 Struggle Resolution Rally Change Transparently and Abolish the Cap organized by the Samsung Electronics Labor Union Joint Struggle Headquarters in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek April 23 2026 AJP Han Jun-gu
Union members shout slogans at the '4.23 Struggle Resolution Rally: Change Transparently and Abolish the Cap' organized by the Samsung Electronics Labor Union Joint Struggle Headquarters in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek, April 23, 2026. AJP Han Jun-gu
 
Union members shout slogans at the 423 Struggle Resolution Rally Change Transparently and Abolish the Cap organized by the Samsung Electronics Labor Union Joint Struggle Headquarters in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek April 23 2026 AJP Han Jun-gu
Union members shout slogans at the '4.23 Struggle Resolution Rally: Change Transparently and Abolish the Cap' organized by the Samsung Electronics Labor Union Joint Struggle Headquarters in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek, April 23, 2026. AJP Han Jun-gu
 
Union members carry a large banner at the 423 Struggle Resolution Rally Change Transparently and Abolish the Cap in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek April 23 2026 AJP Han Jun-gu
Union members carry a large banner at the '4.23 Struggle Resolution Rally: Change Transparently and Abolish the Cap' in front of Samsung Electronics Pyeongtaek Campus in Pyeongtaek, April 23, 2026. AJP Han Jun-gu