Kakao said it successfully wrapped up its “Kakao The Moment” advertising conference and outlined plans to expand an artificial intelligence-based ad platform.
The company said about 1,000 people — including advertisers, agencies and media representatives — attended the April 23 event, where Kakao shared its advertising vision and strategy. Kakao said the conference was designed to review the present and future of its ad business and strengthen partnerships.
Kakao presented a plan to expand into an integrated advertising platform that links messaging, display, commerce and AI. Centered on KakaoTalk, the company said it aims to improve both efficiency and performance by offering ad models that blend naturally into users’ daily experiences.
Kakao highlighted examples of purchase conversions driven by message ads and user behavior-based targeting that connects display and commerce ads, saying the approach can improve campaign results.
AI-driven ad operations were also a key topic. Kakao said it plans to automate and optimize the full process — from campaign planning and audience targeting to creative operations — to boost efficiency and help advertisers run more precise marketing strategies.
The company also emphasized building an ad environment based on user consent, including principles for data use and protection. Kakao said it will deliver messages based on consent to receive promotional information and use ad exposure methods that reflect user choice to strengthen trust.
Beyond presentations, the event included an AI experience zone, on-site Q&A and a lucky draw. Kakao also linked KakaoTalk-based reservation, notification and open chat features to extend the experience before and after the event and let participants see how ads can be used in real business settings.
Jeon Hyeon-su, a performance leader at Kakao, said the conference shared the company’s expansion direction and technology-based competitiveness. “We will continue to build an environment where we can grow with advertisers by advancing AI-based advertising technology and earning user trust,” he said.
* This article has been translated by AI.
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