Samsung Electronics said its HVAC products, including heat pumps and air conditioners, ranked first in an Italian consumer satisfaction survey.
The company said April 26 it was named No. 1 in the heat pump and air conditioner categories in the “Best Value for Money Quality 2026” study conducted by the German Institute for Quality and Finance (ITQF).
ITQF, described as a leading brand-preference research group in Italy, evaluated about 1,350 brands across 127 industries by analyzing roughly 640,000 consumer review data points.
Samsung placed first in heat pumps for the third consecutive year and in air conditioners for the sixth straight year, it said. It also ranked No. 1 for six consecutive years in major home appliances such as refrigerators and washing machines, and for five straight years in vacuum cleaners.
Samsung said it is strengthening its lineup of high-efficiency heat pumps as Europe’s market for environmentally friendly heating and cooling expands. Heat pumps use air heat and electricity to provide space heating and hot water, and the company said they produce less carbon emissions and offer higher energy efficiency than conventional gas boilers.
Samsung said its EHS All-in-One, which received strong marks in the survey, provides air heating and cooling, floor heating and cooling, and hot-water supply using a single outdoor unit. It also includes a heat recovery function that reuses waste heat generated during cooling to improve energy efficiency.
The product is designed to operate in heating mode at temperatures as low as minus 25 degrees Celsius and to supply hot water up to 65 degrees Celsius, the company said.
In air conditioners, Samsung said its WindFree technology was rated highly. The company said the approach reduces direct airflow, targeting European consumers who are sensitive to drafts.
Samsung said it has also applied artificial intelligence features to strengthen personalized cooling based on users’ living patterns and indoor conditions, improving energy-use efficiency and convenience.
“This result shows the trust local consumers have in Samsung HVAC products,” said Ettore Giovane, an executive director at Samsung Electronics’ Italy unit. “We will continue to strengthen our competitiveness in the global HVAC market.”
Samsung said it plans to expand into the electric-based heating market by launching in Korea this month heat pump boiler products that have been proven in global markets.
* This article has been translated by AI.
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