Grand Korea Leisure Named a “Life Guardian” in 2026 Cheonmyeong Project

by KI SU JEONG Posted : April 27, 2026, 10:20Updated : April 27, 2026, 10:20
Grand Korea Leisure
[Photo=Grand Korea Leisure]
Grand Korea Leisure (GKL) said Monday it has been appointed a “Cheonmyeong guardian” for the government’s “2026 Cheonmyeong Project,” overseen by the Office for Government Policy Coordination’s Life Guardian Promotion Headquarters.

The project name, “Cheonmyeong,” carries a double meaning: “1,000 lives” and a person’s innate lifespan, or destiny (天命).

A total of 44 organizations, including GKL, were selected as guardians and are expected to play a central role in spreading a culture of respect for life.

GKL President Yoon Doo-hyun said the company will “actively participate in the nationwide effort to expand a culture of respect for life,” adding that it will fulfill its role as a public enterprise by helping ease social isolation among marginalized neighbors and supporting their recovery of the will to live.

GKL said it is also running a range of community programs, including the “3-Go” initiative supporting at-risk households outside the formal welfare system, a recovery program for residents of Seoul Station’s jjokbang neighborhoods, the “Pyeolchyeodeurim” program for youth in education-vulnerable groups, and training environmental leaders through ESG partnerships. The company said it has been named a recognized community-contribution company for seven consecutive years since 2019.



* This article has been translated by AI.