Olive Young to hold ‘Olive Young Festa JAPAN 2026’ in Chiba
[Photo=CJ Olive Young]
CJ Olive Young said Sunday it will hold “Olive Young Festa JAPAN 2026” from May 8-10 in Chiba Prefecture, Japan.
The event is tied to “KCON JAPAN 2026” and will be staged at Makuhari Messe, a convention center in Chiba City, on a 164-pyeong site.
A total of 55 brands will operate booths. The walkways will be designed to resemble the streets of Myeongdong and Hongdae to highlight K-beauty’s identity, the company said.
Special areas will include a “K-Cosme Ranking Zone” and a “K-Beauty Select Zone,” showcasing Olive Young’s curation strengths. The company will also offer in-store-style experiences for local visitors, including a “quick touch-up” makeup service by Olive Young beauty consultants.
Olive Young said the festival, launched in 2019 as the country’s first beauty festival, is expanding overseas this year. It plans to hold an Olive Young Festa in Los Angeles in September.
Gmarket names film director Jang Hang-jun as new advertising model
[Photo=Gmarket]
Gmarket said Sunday it has selected film director Jang Hang-jun as its new advertising model and will roll out campaign videos in stages.
Gmarket said Jang, who recently joined the ranks of directors with 10 million moviegoers with “Wang and the Man,” will be featured in a campaign built around the concept of him taking on a new challenge as a “10 million-view” commercial director.
The company said the videos combine Jang’s trademark humor and cinematic style to introduce popular items it recommends buying during its Big Smile Day promotion.
Gmarket said “legendary” film actors will also appear, with the cast lineup to be revealed in the main video to be released May 1.
The company noted that since last year it has drawn positive responses with its “G-Rock Festival” campaign, in which well-known artists sing signature songs with lyrics rewritten around shopping items.
Lotte Duty Free, Paradise City sign MOU to attract foreign VIP visitors
Lotte Duty Free said it signed an MOU with Paradise City to expand efforts to attract foreign tourists. The photo shows Namgung Pyo, head of Lotte Duty Free’s marketing division (third from right), and Kim Jae-hwan, head of IR marketing at Paradise Segasami (fourth from right), with other officials after the signing ceremony April 24 at Paradise City in Yeongjongdo, Incheon. [Photo=Lotte Duty Free]
Lotte Duty Free said Sunday it has signed a memorandum of understanding with Paradise City to expand efforts to attract foreign tourists.
Under the agreement, the two companies aim to build a one-stop consumer experience linking shopping and entertainment.
Lotte Duty Free said it will provide Paradise hotel guests with a coupon book offering discounts of up to $121 and benefits such as an upgrade to Gold-tier membership.
Paradise City said it plans to offer premium rates to Lotte Duty Free customers.
Lotte Duty Free has been stepping up efforts to expand its foreign customer base after resuming operations at its Incheon Airport store on April 17, about three years after it stopped operating there.
“Through this agreement with Paradise City, we will be able to provide foreign VIP customers with a premium experience that combines shopping and entertainment,” said Namgung Pyo, head of Lotte Duty Free’s marketing division. “With differentiated marketing that brings together the strengths of both companies, we will contribute to attracting visitors to Korea.”
* This article has been translated by AI.
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