Naver has launched a beta version of its artificial intelligence search service, “AI Tab,” for Naver Plus membership users.
The company said April 28 that AI Tab is available from Naver’s PC main search bar, below AI Briefing, and in integrated search results for Shopping and Place. Naver plans to expand access to all users in the first half of this year.
AI Tab is a conversational AI search service designed to reflect a user’s intent and context and allow continued exploration through follow-up questions.
Naver said the service is built to handle a wide range of queries, from everyday questions to searches with multiple conditions. It cited examples such as asking what to do with a girlfriend tomorrow, or requesting a recommendation in Gangnam for a cafe suitable for studying that has power outlets, spacious seating and many reviews mentioning those features. Users can refine results with additional questions.
Naver also said it strengthened links across its services — including integrated search, Shopping, Place, Blog and Cafe — to reduce the need to switch between services and to show related information on a single screen. The company said it combined user-generated content and service data accumulated on its platform to improve search efficiency.
For example, when a user asks for a “good date cafe near Hwadam Forest with a great view,” AI Tab provides results by combining Place information, visitor reviews and blog content, Naver said. Users can proceed from viewing details to making reservations on a PC screen.
During the beta period, Naver said it will use user feedback to improve response speed and answer accuracy and to enhance performance for complex queries. It also plans to strengthen multimodal search this year by linking AI Tab with Smart Lens.
* This article has been translated by AI.
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