The promotion will run on the company’s online store from April 28 to May 31. The packages feature a carnation illustration and a “Thank You” message, designed to be given as-is without additional wrapping. The company said the set is intended for a range of recipients, including parents, teachers and co-workers.
Pricing is structured to lower the per-set cost as customers buy more. One set costs 17,400 won; two sets, 29,900 won; and four sets, 52,900 won. Based on those prices, the per-set cost falls to 17,400 won, about 14,950 won and about 13,225 won, respectively.
Dr. Soom highlighted functional features of its “Dr. Soom Dentish Delight Mouth Candy,” saying it uses an alpha-cyclodextrin structure to physically capture and remove volatile sulfur compounds, or VSC, a major cause of bad breath, rather than masking odor with fragrance. The company also said the product is sugar-free, making it easier for consumers managing blood sugar and for children to take.
The company will also expand offline marketing with a pop-up event from April 30 to May 5 at the basement level 1 of Lotte Department Store in Jamsil, offering visitors a chance to try the products and see the packaging in person.
Dr. Soom said the campaign combines seasonal gift packaging, volume-based pricing and online-to-offline operations to broaden product experience and attract new customers, while aiming to boost short-term sales.
* This article has been translated by AI.
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