BMW’s high-performance brand BMW M set a global sales record for the 14th consecutive year, industry officials said. The brand also held onto the top spot in South Korea’s premium high-performance market, extending its position as a technology leader.
According to the industry on Tuesday, BMW M sold 213,457 vehicles worldwide last year, up 3% from a year earlier. BMW M accounted for a record 9.8% of BMW’s total sales last year.
BMW M’s best-selling model was the BMW X3 M50. Among M high-performance models, the BMW M2 and M3 posted their highest-ever sales totals last year, with 71,500 units sold.
BMW Korea sold 5,541 BMW M models last year, ranking No. 1 for the second straight year in domestic premium high-performance vehicle sales. The BMW M340i sedan led the lineup with 613 units, followed by the M850i xDrive Gran Coupe (572), M2 (436), X7 M60i (349) and XM (315).
BMW M remained No. 1 in the first quarter, selling 1,334 vehicles, up 7% from the same period a year earlier. A BMW Korea official said the company would “further solidify leadership in the premium high-performance market by strengthening the value of the BMW M brand.”
* This article has been translated by AI.
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