Krafton posts record Q1 on surging PUBG franchise revenue

by Kim Dong-young Posted : April 30, 2026, 15:27Updated : April 30, 2026, 15:27
Image of PUBG Battlegrounds Courtesy of Krafton
Image of PUBG: Battlegrounds/ Courtesy of Krafton
 
SEOUL, April 30 (AJP) - Krafton, the South Korean gaming giant behind the PUBG franchise, posted record first-quarter results as its flagship battle royale series and a newly consolidated advertising subsidiary propelled revenue to all-time highs.

The company reported through regulatory filings Thursday consolidated revenue of 1.37 trillion won ($924 million) and operating profit of 561.6 billion won for the three months ended March, up 56.9 percent and 22.8 percent from a year earlier, respectively.

First-quarter operating profit alone accounted for 53 percent of Krafton's full-year 2025 earnings, underscoring the pace of the company's momentum.

The PUBG intellectual property franchise was the principal engine of growth, with quarterly revenue surpassing the 1 trillion won threshold for the first time, a 24 percent jump from the year-ago period.

On PC, the ninth-anniversary Aston Martin collaboration drove strong sales, while PUBG Mobile benefited from a premium tie-up with German hypercar maker Apollo Automobil. Battlegrounds Mobile India saw a 17 percent year-on-year rise in paying users following server expansion investments.

Krafton said it would continue scaling up inZOI, its life simulation title launched in early access last year, through content upgrades, console porting and AI-powered modding tools aimed at transforming it into a platform-driven franchise. The company also flagged the upcoming early access launch of open-world survival game Subnautica 2.

"We are accelerating our 'AI for Game' strategy," the company said, adding that it plans to deploy its Raon multimodal AI models across titles and introduce PUBG Ally, a co-playable AI character, in a beta service for Battlegrounds Arcade later this year.

Shares of Krafton were trading at 263,500 won per stock, 5.05 percent lower than the day before.