KB Kookmin Bank Selects Director Jang Hang-jun and Writer Kim Eun-hee as New Models

KB Kookmin Bank announced on May 11 that it has selected film director Jang Hang-jun and television writer Kim Eun-hee as its new models.

Director Jang is recognized as a national filmmaker, having surpassed 16 million viewers with his film "The King and the Man," which was released in February.

His wife, Kim, has been praised for opening new horizons in Korean genre dramas with works like "Signal" and "Kingdom."

The couple shares their lively and relatable daily life, resonating with a wide range of audiences.

Through this model selection, KB Kookmin Bank aims to present its financial services in a friendly manner that aligns with customers' perspectives, addressing the complexities often associated with banking. The bank plans to leverage the couple's popularity and chemistry to bridge the gap between everyday life and finance.

A representative from KB Kookmin Bank stated, "Director Jang and Writer Kim are gaining broad empathy through their expertise and genuine portrayal as a couple. We will continue to enhance communication with our customers in various ways."

Additionally, KB Kookmin Bank has established a trustworthy brand image by hiring models such as the K-pop group aespa (2021), Hearts to Hearts (August 2025), actress Park Eun-bin (since March 2023 as a holding model), and Choo Young-woo (March 2025).