KB Kookmin Card's payment platform, KB Pay, is evolving from a payment app into a comprehensive platform that connects financial and daily services offered by KB Financial Group.
Building on its payment capabilities, KB Kookmin Card is enhancing its asset management services. Through MyData, users can link accounts, cards, insurance, loans, and investment information scattered across various financial institutions, allowing them to manage their assets and spending. The service also provides personalized asset and spending analysis reports, free remittances, free currency exchanges, and credit score management.
The platform features services linked to KB Financial Group affiliates. The automotive service, KB Autofit, supports vehicle price inquiries, used car transactions, and automotive product shopping. Users can also access car selling and home delivery services through KB Capital's KB Chachacha. KB Real Estate offers features such as property registration, sales information, housing recommendations based on conditions, and price inquiries.
KB Pay is also expanding its non-financial services. The number of customers using KB Pay's shopping and travel services surpassed 10 million just two and a half years after its official launch. The shopping tab offers special deals, local community collaboration sections, gift options, and rewards from partner shopping malls, while the travel tab provides access to flights, accommodations, car rentals, and domestic and international travel packages.
Thanks to this service expansion, the number of KB Pay subscribers exceeded 16 million in January of this year. Monthly active users increased from 7.36 million in 2023 to 9.33 million in 2025.
* This article has been translated by AI.
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