Recent trends in the food market show a shift in consumer preferences, leading to changes in how granola products are selected. As health management approaches diversify, there is a growing trend to differentiate between low-sugar and zero-sugar products based on consumption context and goals.
According to industry sources, the so-called 'Pixel Life' trend is gaining attention in the consumer market. This trend emphasizes choosing products that align with individual lifestyles and preferences rather than following a single trend.
This shift is influencing the strategies of food companies regarding low-sugar and zero-sugar products. The Korea Agro-Fisheries & Food Trade Corporation (aT) reported that the global zero-sugar food and beverage market reached $17.92 billion in 2022 and is projected to grow at an average annual rate of 4% through 2027.
Companies are not only launching products with reduced sugar content but are also accelerating the segmentation of products to meet specific consumer needs. Kellogg is responding to this trend by focusing on its granola lineup.
Kellogg's 'Low Sugar Granola' maintains a texture and taste centered on whole grains while reducing sugar content, targeting consumers looking for light meal alternatives for breakfast or snacks. The 'Protein Granola Zero Sugar' is designed for those managing their diet or looking for a pre- or post-workout option, featuring enhanced protein content and no added sugars.
A Kellogg representative stated, "Recently, consumers tend to distinguish between low-sugar and zero-sugar products within the same granola category based on their situations, such as breakfast, snacks, or pre/post-workout. We plan to continue expanding our variety of options to align with changing consumer lifestyles."
The trend toward expanding low-sugar products is evident across the food industry. Daesang has introduced the 'Low Tag' emblem for its low-sugar and low-calorie product line since last year, focusing on sauces and condiments. CJ CheilJedang launched nine low-sugar products under the 'Sugar Light' brand, including bulgogi seasoning, salad dressings, and oyster sauce. Lotte Wellfood is also targeting domestic and international markets with its sugar-free dessert brand 'ZERO.'
* This article has been translated by AI.
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