Hyundai Mobis hosts Silicon Valley robotics forum with record turnout

by Kim Dong-young Posted : May 19, 2026, 11:43Updated : May 19, 2026, 11:43
Attendees discuss at Hyundai Mobis fifth annual Mobis Mobility Day in Sunnyvale California Courtesy of Hyundai Mobis
Attendees discuss at Hyundai Mobis' fifth annual Mobis Mobility Day in Sunnyvale, California/ Courtesy of Hyundai Mobis
 
SEOUL, May 19 (AJP) - Hyundai Mobis held its fifth annual Mobis Mobility Day in Sunnyvale, California, drawing a record crowd of about 400 attendees as the South Korean auto parts maker pushes into robotics and physical AI amid a broader shift away from its traditional mobility focus.

The event, held Monday local time, drew more than double the turnout of the previous year, reflecting mounting interest from local startups, automakers, and investors in the company's expanding technology agenda.

Robotics and physical AI dominated the agenda, with presentations from staff at Hyundai Mobis' North American research center covering autonomous driving, software-defined vehicles, and electrification.

The company also shared its robotics investment and R&D strategy, while holding in-depth discussions with automaker representatives on the back of recent order wins tied to Hyundai Motor Group Metaplant America coming online.

The event also served as a barometer of shifting sentiment in Silicon Valley, where investor attention has moved beyond IT and semiconductors toward companies with core technologies in emerging sectors such as robotics and AI hardware.

Hyundai Mobis said it plans to host an additional Mobis Mobility Day in Asia in the second half of this year, extending its open innovation program — previously focused on North America and Europe — to scout promising startups in robotics and automotive semiconductors across the region.