HP Partners with Upstage to Target Enterprise AI Assistant Market

by SEONGJUN JO Posted : May 21, 2026, 12:40Updated : May 21, 2026, 12:40
HP Korea executives pose for a photo after signing an MOU for AI agent collaboration on May 20.
HP Korea executives pose for a photo after signing an MOU for AI agent collaboration on May 20. From left: David McQuarrie, HP Business Chief; Kang Yong-nam, HP Korea CEO; Kim Sung-hoon, Upstage CEO; Michael Boyle, HP Greater Asia Senior Vice President and Managing Director. [Photo=HP Korea]

HP Korea is teaming up with the domestic artificial intelligence company Upstage to drive innovation through AI agents.

On May 21, HP Korea announced that it signed a strategic memorandum of understanding with Upstage on May 20 in Seoul to collaborate in the AI agent sector. The two companies plan to integrate Upstage's generative AI technology with HP's high-performance workstations and device ecosystem to support enterprise customers in adopting AI.

The signing ceremony was attended by Kang Yong-nam, CEO of HP Korea; Kim Sung-hoon, CEO of Upstage; David McQuarrie, HP Business Chief; and Michael Boyle, Senior Vice President and Managing Director of HP Greater Asia.

The companies discussed expanding integrated solutions for AI agents based on HP workstations. This initiative aims to help businesses across various industries, including finance, public sector, and manufacturing, build AI agents tailored to their specific work environments more reliably.

They will also jointly promote AI agent packages to reduce initial investment costs and operational burdens. This will allow enterprise customers to directly experience and validate Upstage's generative AI solutions within HP's high-performance AI workstation environment.

As demand grows for businesses to leverage AI while reducing reliance on external cloud services and maintaining data security, this collaboration is significant in targeting the on-premises and hybrid AI markets.

Kang Yong-nam, CEO of HP Korea, stated, "AI is redefining not just functions but the very way we work. Through our collaboration with Upstage, we will respond to the demand for on-premises and hybrid AI, enabling enterprise customers to implement AI innovations in their actual work environments."

Kim Sung-hoon, CEO of Upstage, remarked, "Upstage has focused on enhancing AI technologies applicable in corporate environments based on our large language model, Solar, and document-specialized AI technology. Through our strategic partnership with HP and its global network, we aim to help more companies easily adopt generative AI and AI agent solutions."

HP has positioned 'The Future of Work Transformed by AI' as a key theme for this year. This collaboration is expected to strengthen its efforts in the enterprise generative AI infrastructure market, focusing on AI workstations and agent-based AI.



* This article has been translated by AI.