[Photo: NS Home Shopping]
NS Home Shopping is targeting consumers with a special fixed-price broadcast aimed at alleviating price concerns amid a downturn in consumer sentiment.
The company announced on May 22 that it will hold a special broadcast titled 'Harmonious 39 Day' on May 26 and 28 through its NS Shop Plus channel.
This promotional event will feature designated products all priced at 39,900 won, designed to reduce decision fatigue and offer practical products at reasonable prices.
The lineup will focus on popular food items. The broadcast on Tuesday, May 26, will showcase products such as 'Juwonsan Smoked Duck & Duck Slices,' 'Jeju Fresh Fern,' 'Im Seong-geun Special Beef Bone Soup,' and 'Im Seong-geun Internal Organ Soup.'
On Thursday, May 28, the broadcast will feature 'Juwonsan Duck Slices for Eating,' 'Domestic Processed Flatfish (50 pieces),' and 'Im Seong-geun Beef Soup,' all of which have received positive consumer feedback on NS Shop Plus.
Jeon Jeong-jin, head of the TC Food Team at NS Home Shopping, stated, "We are presenting various pricing benefits and product configurations to allow consumers to access practical products more easily. Since this 'Harmonious 39 Day' features popular items that have received good responses from consumers, we hope for a lot of interest."
Additionally, NS Home Shopping recently introduced an artificial intelligence (AI) host during its May 20 broadcast of 'Practical Mackerel.' The 10-minute segment featured the AI host presenting product introductions and purchase points.
* This article has been translated by AI.
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