NH Nonghyup Life has applied for a patent for a system that automates insurance enrollment design using artificial intelligence (AI). This initiative aims to enhance operational efficiency in the agricultural and cooperative sales sectors by enabling AI to analyze complex insurance product structures and policy conditions to support customized designs for customers.
On May 28, NH Nonghyup Life announced that it has simultaneously filed for both technology and business model patents for its 'AI Enrollment Design System.' The patent application seeks to introduce AI into the insurance design process to propose tailored insurance products more quickly and accurately.
The AI Enrollment Design System analyzes customers' existing coverage and potential premium payments to support optimized insurance designs. It also automatically incorporates complex product structures and policy rules, reducing design time.
Given the unique sales environment where banking and insurance services are provided together, the system is expected to significantly reduce customer interaction time and improve design accuracy.
The system is particularly beneficial for complex coverage products, such as dementia and health insurance, allowing new agents to facilitate enrollment designs more easily, thereby contributing to increased operational efficiency and sales productivity.
Park Byeong-hee, CEO of NH Nonghyup Life, stated, "With this patent application, we aim to further strengthen our competitive edge in AI-based customized insurance services while simultaneously enhancing customer satisfaction and sales efficiency."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.