CJ OnStyle Accelerates AI Commerce, Customer Engagement Quadruples with ChatGPT

CJ OnStyle is rapidly transitioning to AI-driven commerce, utilizing platforms like ChatGPT.

The company reported on May 28 that from May 1 to 25, traffic to its app and website via conversational AI platforms such as ChatGPT and Gemini increased more than fourfold compared to the same period last January.

Earlier, on May 15, CJ OnStyle launched a dedicated app within ChatGPT, allowing customers to search for products and check broadcast information before being directed to the official CJ OnStyle app. Users can ask questions like, "Recommend beauty products around 50,000 won suitable for gifts" or "Suggest rain boots for this summer," and receive related product and broadcast information.

CJ OnStyle has optimized AI for 600,000 products within its dedicated ChatGPT app, with plans to expand this to 1 million by the end of the year. This data will also enhance search and recommendation services in its own app.

The company is already seeing positive results from AI recommendations in its app. CJ OnStyle analyzed customer purchase, search, and click data using AI to provide personalized product and video recommendations, resulting in a 37% increase in sales from the recommendation section of the app in the first four months of this year compared to the same period last year.

Since last year, CJ OnStyle has been restructuring its product data and content to be more understandable for AI. The company explained that through Generative Engine Optimization (GEO), it has enhanced data structures to ensure accurate display and citation of brand and product information when AI generates responses.

CJ OnStyle plans to expand its integration with various AI platforms, starting with ChatGPT. A company representative stated, "We will continue to enhance product data and commerce capabilities to strengthen our AI-driven commerce competitiveness."

Meanwhile, CJ OnStyle reported a revenue of 378.5 billion won in the first quarter of this year, a 4.5% increase compared to the same period last year. The company aims to maintain its growth momentum in the second quarter by leveraging fandom IP and premium product competitiveness.