Hyungji I&C Targets Japanese Business Attire Market with Carisnote

Hyungji I&C is partnering with Japanese trading company Itochu to penetrate the Japanese fashion market. The company plans to target both online platforms and offline distribution networks with its women's brand, Carisnote.

On May 28, Hyungji I&C announced that it is officially launching its entry into the Japanese market in collaboration with Itochu and fashion distribution firm CNB Network. Itochu is a leading Japanese trading company with a global network across various industries, including textiles, fashion, food, energy, and retail. CNB Network, a partner of Itochu, is currently planning a K-fashion online platform in collaboration with the trading giant.

Through this platform, Hyungji I&C aims to introduce Carisnote to the Japanese market, with plans to expand its offerings to include men's brands Yejak and Bon in the future.

Japan is recognized for its relatively high demand for formal business attire. In response, Hyungji I&C's strategy focuses on maintaining the activity and functionality of Carisnote while presenting styles suitable for formal work environments.

The company is also expanding its offline distribution network. This fall, Hyungji I&C plans to participate in the F/W season order meetings of major Japanese trading companies, including Itochu, to enhance its distribution channels in key department stores, premium shopping malls, and boutiques. A representative from Hyungji I&C stated, "We will intensify our efforts in the Japanese market based on a two-track strategy that encompasses both online and offline channels, while also expanding the overseas presence of our brands."

Additionally, prior to its entry into Japan, Carisnote recently underwent a brand renewal, focusing on shedding the heavy and outdated image of its previous women's clothing while maintaining its core value of 'elegance.'