Porter Opens New Store at Lotte World Mall in Jamsil

The Japanese bag brand Porter is making its debut in Jamsil, as Lotte Department Store opens a new store at Lotte World Mall, targeting local enthusiasts.
 
Lotte Department Store announced on May 28 that the Porter store will open on the basement level of Lotte World Mall in Jamsil on May 29.
 
Porter was established in 1935 by Yoshida Kichizo, a Japanese bag artisan, and launched by Yoshida Company in 1962.
 
The brand is known for its philosophy of "one stitch, one soul" (一針入魂), emphasizing exceptional quality and practical design, which has garnered a loyal following worldwide for over 60 years.
 
The new Jamsil store spans approximately 40 pyeong and is designed to modernly reinterpret the brand's rich history and heritage.
 
It features a facade with soft curves and arched wall designs, incorporating warm gray and rose tones to add character, a departure from the cooler designs of existing domestic Porter stores. The store also showcases a horizontal logo signage design, previously exclusive to Japanese Porter locations.
 
Exclusive limited-edition products will be unveiled with the opening, including the 'Topaz Series' bags, which feature a main color of Topaz Blue and are characterized by the soft touch and subtle sheen of nylon material.
 
The series includes five popular styles and will be sold exclusively at the Jamsil location. Additionally, customers can find various popular items, including the flagship 'TANKER' series made from 100% plant-based nylon.
 
Jeong Soo-yeon, head of the Beauty & Accessories division at Lotte Department Store, stated, "We will continue to strengthen Lotte Department Store's competitiveness by showcasing strategic collaborations with global brands and differentiated content."
 
On the same day as the Porter store opening, Lotte Department Store will also launch the first domestic store for the global running shoe brand Saucony on the seventh floor of the Jamsil location.
 
Saucony, a running shoe specialist founded in Pennsylvania in 1898, aims to capture the running demand in Jamsil, which is surrounded by Seokchon Lake and Olympic Park, by opening the first Saucony store in the domestic market.